Tag Archives: ARRSE

Risky Business by Jamie MacAlister


This book, written by a teacher at Hult International Business School and Ashridge Executive Education, seeks to identify how senior executives should develop a corporate strategy to deal with risk. So far, so worthy.

The first problem is to embrace what constitutes a corporate strategy. While the purpose of companies is pretty clear (to increase shareholder wealth), how to go about this is less so. For small businesses and many not so small businesses it is simple – sell more stuff to more customers, ideally at an increased margin. Achieving this can be very demanding, but that is the realm of tactics not strategy. Larger businesses, probably dealing with multiple products in multiple markets, must decide whether to invest and, if so, where. That decision is broadly called strategy and that is where this book is aimed.

The second thread, risk, is intended to be part of this. Clearly corporations that take a long time to develop strategy face the problem of the market places moving during their consideration of options, rendering the underlying assumptions questionable. Overlaid upon this are the risks of singular events, be they catastrophes, emergence of new technologies or loss of key contracts which again can dramatically alter the market.

Unfortunately for the reader the book never really pins down definitions of either. Instead it cites the hoary old chestnuts of Apple (Steve Jobs is a saint according to some business gurus), Proctor and Gamble (a company so large that it can borrow cheaper than most governments, and as such far from typical of the companies that most will work in), the inevitable bit of Sun Tzu and Clausewitz (taken out of context) and Napoleon.

To this the author adds a trite classification of business leaders into “tigers” or “elephants.” He goes on to develop a psychometric classification process that is as rich in catch phrases and jargon as it is devoid of insight, unless you consider sentences like “Good strategy means being choiceful about taking risk – its about taking the right risk” as anything more than a badly written statement of the obvious. (No, “choiceful” is not a word in my spell checker or any dictionary that I can find). And so it goes on. And on. And on.

The text is peppered with quotes from other business authors (many of them also from Ashbridge) which lead the author to also develop a theory of Creative Juxtaposition, whatever that means. Almost all the case studies I had read before, in more depth and with better explanatory context. Jargon aside, there is nothing new in this book, as the author actually admits in the penultimate paragraph. The cobbling together of other people’s ideas is neither compelling, necessary nor instructive. If this book is representative of Ashbridge – and that seems to be the intent – then it’s a spectacular own goal.

On the ARRSE site (where this review first appeared – it is reposted here with their kind permission) i had to rate it 1/5 as ARRSE has no facility for giving a rating lower than that.  On this blog there is no such problem.  It scores a big fat zero.

BOOK REVIEW: Swarm Troopers by David Hambling


Drones have become and integral part of warfare in much the same way as a mobile phone has become a fundamental platform of modern life.  Both technologies emerged in the late 1980s, and both have advanced astonishingly quickly.  The reason for the rapid development of mobile phones is simple; money. The smartphone industry spent US$150 billion on R&D in 2014. The Pentagon spent US$60 billion on all its research programmes combined. This is possible because of the economies of scale and the exploitation of free market economics.  Continue reading BOOK REVIEW: Swarm Troopers by David Hambling

BOOK REVIEW: The Game’s Afoot by Richard Foreman


The build up to the Battle of Agincourt in 1415 has plenty of ingredients for a compelling novel. Whether it is the insecurity of Henry V’s throne as various rivals from his father’s usurping of Richard II trying to regain power, irate Welshmen seeking to reinstate Glendower, stroppy Scots or the French trying to avert Henry’s well publicised intention of restoring the cross channel part of his realm there are complexities and themes available that make modern wars seem trivially simple. Add in the mythical prowess of the longbow, the power of the church, feudal complexity and mediaeval gallantry and producing a compelling tale should be a cinch.

Continue reading BOOK REVIEW: The Game’s Afoot by Richard Foreman

Book Review – Brutus by Kirsty Corrigan


Until Gavrilo Princip shot Archduke Ferdinand in Sarajevo in 1914 Brutus was the most famous assassin in the world. The consequences of his action on the Ides (15th) March 43 BC were almost as serious and yet there are relatively few biographies of him. This book seeks to fill the void, and it’s quite a tale. Continue reading Book Review – Brutus by Kirsty Corrigan

BOOK REVIEW: The Outsider by Frederick Forsyth


The first questions on opening an autobiography are usually “did this person have an interesting life” and “can he (or she) write?” With the subject and author being Frederick Forsyth the answer is clearly a resounding yes so I plunged in with great anticipation.

As Forsyth notes in the introduction, this is not a conventional autobiography. Rather than a chronological narration of every stage of his life, the author has opted for a series of recollections which are delivered in pretty much chronological order. This approach has the benefit of producing a much crisper narrative than would be the case if, for example, he recounted every part of his life at school. We get what he thinks is the important stuff, undiluted by the drudgery of the mundane. If it’s on the page, it’s worth reading. This also suits the authors style, honed as a journalist and refined as a thriller writer resulting in a fast pace. Fittingly for the author of the Day of The Jackal, this reads more as a thriller than an autobiography. And it’s a ripping yarn.
Continue reading BOOK REVIEW: The Outsider by Frederick Forsyth

BOOK REVIEW: Armoured Horseman by Peter Willett


This is Peter Willett’s memoir of his service in the Second World War, all of which was with The Queen’s Bays, a tank equipped cavalry regiment in the Eighth Army serving in North Africa and Italy. It is an utter delight to read; the authors prose is engaging (as befits a former racing journalist and fellow of the Royal Society of the Arts) and the story compelling.

Continue reading BOOK REVIEW: Armoured Horseman by Peter Willett

BOOK REVIEW: Letters From the Trenches by Jacqueline Wadsworth


During the First World War the Post Office build the largest wooden building in the world in Regents Park. It covered 5 acres, employed 2,500 staff and in the period 1914-18 dispatched 2 billion letters and over 100 million parcels. That’s an awful lot of mail which should contain many gems for historians and authors. The challenge, as the author acknowledges lies in separating the wheat from the chaff. Having managed that a compiler has to structure the book, either following some protagonists throughout their war, or perhaps covering the war more widely including excerpts from more correspondents. Jacqueline has opted for the latter approach, which also requires the addition of significant amounts of context by the author. It is very ambitious to seek to cover the Western Front, Gallipoli, Mesopotamia Italy, Russia and the Home Front in one 180 page work.

The author is not a military specialist and sometimes omits to include sufficient detail of location and context of a letter. She appears to view the casualty rates as far higher than they actually were and has chosen to omit any reference to gallantry awards received by any of the correspondents because “there must have been an enormous number who deserved recognition but went unnoticed.” The book’s structure means that most pages contain more of her words than extracts from letters.

The extracts from the trenches are fairly dry and matter of fact about fighting, if it is mentioned at all. Commentary on the weather, quality of billets and the other myriad factors of life in the field abound. A few extracts convey a deeper sense – a (public school educated) officer writing to thank his family for a hamper but directing them to send gifts to soldiers, not him. The author seizes on a protracted correspondence from a cavalry sergeant who was court martialled, convicted and pardoned of drunkenness. He writes well but his experience is hardly typical.

The wider context of the book includes letters from soldiers in home based units, both training and garrison artillery as well as letters from Empire servicemen commenting on England. There are also letters from wives and sweethearts to soldiers. The extracts are generally printed verbatim, as they should be. The author has chosen to then highlight grammatical errors with [sic] every time they happen. Why she does this I do not know; they impede the flow and give the impression that the author is sneering at some of her selected correspondent’s literary levels. It is infuriating. She also places explanatory notes in square brackets in the text, rather than covering it in her prose or foot notes. Most extracts are separately indented; some are not which is tiresome.

This book seeks to portray almost the entire war from extracts of letters of fewer than one hundred correspondents. At least a quarter of the letters are not from the trenches at all. It does give a general feeling of what the war felt like to some of the protagonists, who may or may not have been typical, and it is easy enough to read. But having read it the average reader will not have gained much knowledge or understanding of the First World War. It is disappointing.

This Review was first published on http://www.arrse.com and appears here with their kind permission.